Business branding
24/04/2005
Discover how colour printing can enhance your business branding
You don't have to think too hard to come up with a long list of items that would benefit from in-house colour printing. Here's some that should ring a bell in your company:
Letterhead
Instead of ordering boxes of headed paper from a print shop, letterheads can be printed in-house and on the fly. That means no wastage when the company changes address or phone number, or a new logo is designed or when there's a change in partnership details.
Business cards
New employees can be given their business cards on the day they arrive. Changes of address, phone number, job title and company logo can be accommodated without scrapping partially used boxes of cards.
Compliment slips
Why pay a commercial printer?
Brochures, flyers and direct mail
New products and services can be added and defunct ones deleted without scrapping hundreds of leftover brochures because you never have to keep stock. Direct mail can be personalised. You can print the envelopes too.
Presentations
Having impressed a prospective customer with the Powerpoint presentation you've just given leave them a colour copy and a good impression.
Booklets
Print them double-sided and folded, punched, stapled or bound.
Transparencies
The overhead projector isn't much used these days but if your customer has an OHP, your Oki Printing Solutions printer can be used to produce transparencies too.
Customer reports
Quotes, tenders, client activity reports in full colour to impress prospects.
Point of sale material
Including special offers, bar menus etc.
Barcodes
A useful addition for those involved in logistics and also handy for asset tracking.
Banners
OKI Printing Solutions' printers can handle card banners up to 1.2m in length. You might need them for point of sale in retail outlets, signage at conferences, sales targets for the office,
a project management chart or just a banner for the boss' birthday.
CD sets
Including the sticker for the disc and the inserts for the jewel case.
Christmas cards
For your customers, not your family and friends.
Photographs, Blank invoices, purchase order forms and more!
The above information has been written by IDG Global Solutions in association with OKI Printing Solutions. We hope you have found it useful - for more information about our range of printing solutions, please visit our product section.
